OPDC

Old Oak and Park Royal Corporation needed required digital tools to gain greater insight and understanding of businesses that operate in London’s Park Royal business park.

The Brief:

OPDC needed rapid delivery of digital tools to transform business consultation, requiring both data collection capabilities and insight data dashboards to inform Local Plan development.

Role

Lead Product and UX/UI Designer

Team

User Researcher

1 Junior UX Designer

Tools

Miro, Figma, Adobe Creative Suite

1. Discovery

Working under intense deadline pressure, I conducted a focused discovery sprint to understand dual user needs: engagement teams and planning decision-makers.

Key Actions and Discoveries:

I managed my team to conduct user interviews, identifying two distinct user groups and workflows
Mapped priorities and requirements for both the data collection tool and insights dashboard
Tested engagement scenarios through role-playing to understand field conditions
Analysed how planning teams needed to access and use collected business data

2. Ideate

I developed user journeys for both platforms while creating backup systems to ensure successful deployment across different user contexts.

Key Ideation: Activities:

Created user flows for both engagement teams collecting data and planners viewing insights
Designed workflows connecting data collection to insight visualisation
Prototyped digital tools with paper backups in case of unreliable field conditions
Created concepts of dashboard interfaces for planning team decision-making

3. Design

Close collaboration with client teams enabled rapid testing and iteration of both the engagement tool and database platform designs.

Key Design Actions:

Designed simple, fast interfaces for field staff collecting business data
Created dashboard layouts for planners to visualise and analyse collected insights
Developed training materials for teams using both platforms
Planned seamless data transfer from collection tool to insights dashboard